About Cool N Chic

Cool N Chic was born ten years ago from a simple but powerful idea: that being yourself — fully, unapologetically, and fearlessly — is the ultimate way to live.

The name itself reflects this balance. Cool is the freedom of authenticity, the courage to define life on your own terms. Chic is the elegance and refinement that remind us to bring beauty and intention into every moment.

What started as a personal expression has grown into a lifestyle brand that weaves together retreats, yoga, mindful travel, storytelling, and curated inspiration. Cool N Chic is not about following trends — it’s about creating a life rooted in presence, courage, and authenticity, while honoring the elegance that elevates everyday living.

Cool N Chic is more than a brand. It’s an invitation: to slow down, to live intentionally, and to celebrate your own fearless authenticity.

I’m Simone Costa Santo, the woman behind Cool N Chic. I’m a mother, traveler, entrepreneur, and lifelong seeker of authenticity. 

My journey hasn’t always been easy. I’ve faced trauma, depression, anxiety, and the challenges of building life on my own terms. But those struggles became my teachers. They taught me resilience, mindfulness, and the importance of embracing who I am without apology.

I created Cool N Chic as my own voice and, over the past decade, it has grown with me. It’s where I share not only my story, but also the practices, travels, and experiences that continue to shape my life.

I believe in mindful living, in surrounding ourselves with beauty and culture, and in doing the inner work that allows us to show up authentically in the world. My mission is to inspire others to live fearlessly authentic because when we do, we create lives of depth, meaning, and joy.

Cool N Chic exists because of you.

This space was created to remind you that it’s not only okay to be yourself:  it is necessary. Your story, your struggles, and your victories matter. Whether you’re navigating change, searching for presence, or simply craving a life that feels more aligned with who you really are, Cool N Chic is here to walk alongside you.

Here, you’ll find more than content. You’ll find connection. Retreats and gatherings designed to help you reset and reconnect. Stories that remind you that healing is possible. Practices that ground you in mindfulness. And inspiration that invites you to live each day with courage, authenticity, and elegance.

Cool N Chic is not about perfection, it’s about presence. It’s about creating a community where we can honor our unique journeys, learn from one another, and celebrate the beauty of living fearlessly authentic. Because at the end of the day, Cool N Chic is not just about me — it’s about you, and the life you are creating.